It appears that Europe is ahead of the US in the transparency and accountability related to application of fertilizers and chemical. As environmental awareness and regulations increase, US farms will need to become more accountable, and transparent, in type and amount of fertilizer and chemical applied to the land and crops. Technology will be a key enabler to meet these requirements. This technology requirement will further drive the need for investment modern equipment and farming practices adding to the challenges faced by small inefficient farm operations.
The term used for transparency in agriculture is Honest Food.